How Meta uses analytics to assess Product Market Fit

We take a look at Meta’s framework for measuring PMF at scale

Ani Ganti
7 min readJan 24, 2023

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Meta has built and continues to build some of the most prolific digital products of our time — but how do they do it repeatedly? They’ve built some duds but Meta has had a pretty impressive run in the last 20 years. The company built up their data and analytics capabilities to support their philosophy to “Build Fast and Break Things”. In this edition we look at how Meta’s analytics team helps to answer the following question for products…

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Ani Ganti

Product @ Wrapbook. I write monthly bite-sized posts about product management and tech.